The Best Ways to Market Your Los Angeles Home

Effective marketing is crucial for generating successful ROI over your investment. Whether you want to find a tenant or a buyer, marketing can improve the reach of your Los Angeles home. In addition, strategic marketing techniques on the right advertisement platforms can reduce vacancies and high tenant turnover. We could go on and on about the benefits of marketing, but let us now take a look at how you can actually implement these strategies for your LA investment rental.

Here are some of the best ways to market your property. 

• Stage Your Los Angeles Home Virtually

  The virtual staging trend began during the time of the COVID-19 pandemic when physical staging was not possible due to lockdowns. The trend continued, and now, virtual showing has become a great preliminary option before the physical showing. It allows the buyers to examine the property virtually and then decide if they wish to take it a step ahead and visit for an actual real-time showing.

  There are several virtual staging apps and software that help you in advertising your units with efficiency. All you need to do is click HD pictures of your property and post them to a staging website to show the buyer or renter the best features of your house. 

  It becomes easy for the buyers or tenants to visualize the rental unit as their house through virtual staging. Features like virtual restyling and virtual DIY remodeling transform the look of the house digitally and help the renter create a customized plan in their head.

• Start a Referral Program

  Referral programs work effectively in helping you find the right tenants or buyers. There are two advantages to offering attractive rewards for quality references, one, you get trusted leads, and two, your current tenants reconnect with you. The more you promote your referral programs, the more publicity your house will receive. 

  However, make sure that you offer something that the referees will find useful like spa coupons, or tickets to a concert or match. You can conduct some basic surveys among your editing tenants to find out what will motivate them to give references easily.

• Use Social Media Marketing to Promote Your Los Angeles Unit

  Social media captivates audiences like nothing else. Create relevant and impactful content in the form of well-drafted descriptions, HD photographs, and videos and post this content on social media platforms like Facebook, Instagram, and other websites like LinkedIn or Quora. 

  Add appealing descriptions and quality content about your rental home on property listing sites, as well as other external sites that are frequented by buyers and renters to get it on the Los Angeles property hotlist.

• Use Word-of-Mouth Publicity for Your Los Angeles Property

  Generally speaking, people find paid advertisements to be chaotic and intrusive. Your advertising technique should be subtle, yet convincing, like a word-of-mouth referral. People tend to believe more in personal recommendations than what they see online. This makes word-of-mouth publicity one of the strongest methods of advertising your Los Angeles home. 

  You can spread the word in your neighborhood, with the help of your existing renters, family, friends, colleagues, property managers, and contractors. Professionals like property managers often get new leads from those interested in buying or renting similar properties, which can work in your favor. 

• Employ Email and SMS Marketing Campaigns 

  Employ effective, precise, and impactful content for email and text message marketing. Text messages are a very personalized form of communication as push notifications that pop up on the screen can be clicked and viewed conveniently. The average click through rate for push marketing is approximately 45%, which can be very beneficial for your rental unit advertisements. 

Although marketing can be a powerful tool to promote your Los Angeles home, it is important to not overdo it as it will annoy your potential renters. An experienced property management company, like MGMT Group Inc. can help you choose the best platforms and the most impactful ways to advertise your asset. 

MGMT Group is a full-service residential property management company with over ten years of experience managing real estate throughout the Los Angeles area. We believe in guiding our clients towards making their rental investments super successful. Our team can help you advertise your home and find quality tenants or buyers as required. 

If you’d like to discuss more on advertising your Los Angeles property, please contact us at MGMT Group, Inc.